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Take the reins.

Licensing and franchise opportunities. Bronco’s is one of America’s original burger franchises: Bronco Billy Barnes founded Bronco’s Franchise Inc. in the 1960s and trained every owner in Omaha. Today the third-generation Barnes family is growing the brand, with partners who care about fresh food as much as we do.

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The Bronco's crew in black Bronco's shirts at the front counter under the menu boards
The Bronco’s crew, 2026

Why Bronco’s

A real brand with real heritage

1959

The original

Omaha’s first locally owned and operated fast-food restaurant, opened at 30th & Fort by Bronco Billy Barnes. Family owned for three generations.

1960s

Built to franchise

Bronco Billy founded Bronco’s Franchise Inc. and franchised Bronco’s to owners across the country. Every owner trained in Omaha first.

3×

Best of Omaha 2026

Omaha Magazine’s Best of Omaha winner for Hamburger, French Fries and Fast Casual Food.

100+

Menu items

Burgers, chicken, pork tenderloin, breakfast all day, shakes and burger boxes, all on the current online menu.

A 1965 Omaha World-Herald newspaper ad for Bronco's
Omaha World-Herald, October 17, 1965

The standard travels

Fresh. Never frozen.
Anywhere.

  • Fresh, never-frozen 100% USDA beef, smashed on the flattop.
  • Fries hand-cut every day from whole Norkotah potatoes.
  • Pork tenderloin cut from the whole loin and hand breaded. Chicken brined and breaded daily.
  • The Big Bronco on its three-piece bun, with Bronco’s sauce.
  • The cowboy, the lasso and the neon. A brand people already love.

Ways to ride Proposed models

Pick your model

01 · Franchise

Bronco’s restaurant

A full Bronco’s with the complete menu: drive-thru, dining room and the neon cowboy out front. For operators building a local brand in their market.

  • Single unit or multi-unit area development
  • Training in Omaha before you open
  • Site, build-out and opening support
02 · Licensing

Non-traditional venues

A focused Bronco’s menu inside venues with built-in crowds: stadiums and arenas, college campuses, airports, travel centers, casinos and food halls.

  • Core menu: Big Bronco, hand-cut fries, shakes
  • Runs inside the venue operator’s food service
  • Brand standards and training from Bronco’s
03 · Licensing

Events & pop-ups

Bronco’s at festivals, fairs and seasonal sites, run by licensed partners. A way to bring the brand to new cities before a restaurant opens.

  • Seasonal or event-based
  • Limited menu
  • Builds demand in new markets

The numbers

Investment & fees

We won’t publish numbers until they’re real. Every figure below will come from Bronco’s Franchise Disclosure Document, which you get before you sign anything.

Franchise investment and fees, all to be provided
Initial franchise feeTo be provided in FDD
Estimated total investmentTo be provided in FDD
RoyaltyTo be provided in FDD
Brand / marketing fundTo be provided in FDD
Licensing fee (venues)To be provided
TerritoryTo be provided in FDD
Liquid capital / net worthTo be provided

Who we’re looking for Proposed criteria

The right partner rides for the brand.

  • Restaurant operators with multi-unit food service experience, or venue operators with established food programs.
  • Rooted in your market. You know the corners, the crowds and the people.
  • Hands on. Willing to train in Omaha and keep fresh, never frozen, hand-cut every day.
  • Capital ready to build and open right. Requirements will be listed in the FDD.
  • In it for the long ride. We’re a family brand. We want partners for decades, not deals.

How it works Proposed process

From inquiry to opening day

  1. 1

    Inquire

    Tell us who you are and where you want Bronco’s.

  2. 2

    Intro call

    A conversation with the Bronco’s team about fit, market and model.

  3. 3

    Review the FDD

    You get the Franchise Disclosure Document at least 14 days before you sign or pay anything.

  4. 4

    Discovery day

    Come to Omaha. Eat at both stores, meet the family, see the kitchen.

  5. 5

    Sign & site

    Agreement, site selection and build-out with Bronco’s support.

  6. 6

    Train & open

    Train in Omaha, the way owners did in Bronco Billy’s day. Then light the neon.

Start the conversation

Bring Bronco’s to your city.

No obligation. We’ll get back to you to set up an intro call.

Black and white photo of an early Bronco's sign: Hamburgers, Serv'urself and Save, 19 cents
Bronco’s Self-Service Drive In

This is not an offer to sell a franchise. Offers are made only by Franchise Disclosure Document. Static mockup: this form does not submit.